# The Bluegrass Situation (BGS)

- **Website:** <https://thebluegrasssituation.com>
- **Primary alias:** `thebluegrasssituation.com`
- **Claimed:** yes
- **Founded:** 2011
- **Employees:** 2+
- **Location:** Los Angeles, California, United States
- **Company kind:** PRIVATELY HELD

## Description

The Bluegrass Situation (BGS) is the world's largest community for American roots music, culture, and lifestyle. Founded in 2012 by Ed Helms (known for his roles in The Office and The Hangover) and executive director Amy Reitnouer Jacobs, BGS started as a blog catering to bluegrass enthusiasts in Southern California. Over the years, it has grown into an international standard-bearer for all aspects of roots music. BGS covers a vast range of genres, from traditional bluegrass and folk rock to Americana and singer-songwriter music. What sets BGS apart is its commitment to showcasing the rich history of these genres while pushing them forward into the 21st century. The brand accomplishes this through its three main pillars: editorial, curatorial, and promotional. Through its editorial efforts, BGS creates and covers content across all levels of the international roots music scene. The curatorial aspect involves presenting world-class showcases, festival stages, and musical events around the world, while the promotional side focuses on marketing the best artists, events, and brands to a global community of roots-minded fans. BGS offers advertising and marketing opportunities, and invites artists and brands to get in touch to explore collaborations. Experience the diverse world of roots music by following BGS on social media and exploring their channels.

## Industries

- 🍿 Arts and Entertainment

## Links

- [youtube](https://youtube.com/TheBGSitch)
- [twitter](https://twitter.com/TheBGSituation)
- [instagram](https://instagram.com/thebluegrasssituation)
- [linkedin](https://linkedin.com/company/the-bluegrass-situation)
- [facebook](https://facebook.com/TheBluegrassSituation)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id2q52pWdJ/w/820/h/236/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1690004871384)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2q52pWdJ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1729098948011)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Caribbean Green | #00d082 | dark |
| Whiskey | #d49572 | light |
| Danube | #6caece | accent |

## Fonts

- Butler — asset _(custom)_
- Value Serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2q52pWdJ/w/1500/h/500/idTTc7R1lG.jpeg?c=1bxid64Mup7aczewSAYMX&t=1729098948214)

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_Source: <https://brandfetch.com/thebluegrasssituation.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._