# Boarderline

- **Website:** <https://theboarderline.ca>
- **Primary alias:** `theboarderline.ca`

## Description

Boarderline is an independent skateboarding, snowboarding, and apparel shop in downtown Lethbridge, Alberta. Established in 1989, it has been a longstanding part of the local skate and snow community, serving customers in Lethbridge and the surrounding area. The shop focuses on skate and snowboard brands that may be difficult to find at malls or general ski retailers, alongside a broad selection of shoes, eyewear, accessories, and clothing.

Boarderline’s staff offer product knowledge and assistance to help customers choose gear and make informed purchases. The store invites shoppers to visit in person or get in touch by phone or email with questions. Customers can also follow Boarderline on Facebook and Twitter for store updates and opportunities to connect with its online community.

After several moves around Lethbridge, Boarderline is located at 619 4th Avenue South, close to the site of its original 1989 location. With a focus on specialty products and personal service, the shop encourages customers to support local retail while finding equipment and apparel for skate and snow activities.

## Industries

- 🏈 Sports
- 🏈 Extreme Sports _(under Sports)_
- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/BoarderlineLethbridge)
- [instagram](https://instagram.com/theboarderline)
- [twitter](https://twitter.com/TheBoarderline)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idjBnCudEB/w/413/h/467/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793313982663)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idjBnCudEB/w/297/h/297/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793313982864)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tuscany | #b56d29 | accent |
| Cod Gray | #171717 | dark |
| White | #ffffff | light |

## Fonts

- nexa_boldregular — asset _(custom)_
- nexa_boldregular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idjBnCudEB/w/1500/h/500/id7mz4UMJi.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793313982503)

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_Source: <https://brandfetch.com/theboarderline.ca>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._