# BoYo

- **Website:** <https://theboyo.com>
- **Primary alias:** `theboyo.com`

## Description

**Brand Description for BoYo**

Boyo is a visionary brand dedicated to transforming the snacking experience in India by focusing on health and wellness. Founded by Amar Choudhary, an alumnus of the prestigious Indian Institute of Management, Ahmedabad, Boyo champions the belief that good nutrition is the key to a vibrant lifestyle. Their extensive product range includes an assortment of nutritious nuts, seeds, delicious dried fruits, and creatively crafted trail mixes, appealing to health-conscious consumers who refuse to compromise on taste. 

Each item is carefully sourced and designed to enhance the snacking experience, from pink salted nuts to energy-boosting super seed mixes and mouth-watering peanut butter options. With a motto of "be bold, be beautiful," Boyo encourages individuals to make mindful choices, elevating snacking from a guilty pleasure to a healthy habit. Committed to promoting a balanced lifestyle, Boyo is not just a brand, but a movement toward a healthier India, making it easy to enjoy nutritious snacks that nourish both body and soul.

## Industries

- 🍔 Food and Drink
- 🍔 Food and Drink _(under Food and Drink)_
- 🍔 Restaurants and Delivery _(under Food and Drink)_
- 🛍 E-commerce and Shopping
- ⛑ Health

## Links

- [facebook](https://facebook.com/boyo.life)
- [instagram](https://instagram.com/hellotheboyo)
- [linkedin](https://linkedin.com/company/boyo-bold-as-you)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idAwCqifyW/w/820/h/363/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1750070006035)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAwCqifyW/w/250/h/250/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1750070006128)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e71d35 | accent |
| Shiraz | #aa0719 | dark |
| White | #ffffff | light |

## Fonts

- Karla — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAwCqifyW/w/1920/h/1280/id1Hm6amZ6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1750070006569)

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_Source: <https://brandfetch.com/theboyo.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._