# The Continent

- **Website:** <https://thecontinent.org>
- **Primary alias:** `thecontinent.org`
- **Founded:** 2020
- **Employees:** 2+
- **Location:** Johannesburg, Gauteng, South Africa
- **Company kind:** NON PROFIT

## Description

The Continent is an award-winning African newspaper created for readers who want to access and share a newspaper through WhatsApp. Its format places the messaging platform at the center of how the publication is read and circulated, making sharing part of the experience. The website provides access to current and past issues, with Issue 254 highlighted for readers seeking the latest available edition. Visitors can also explore the archive, subscribe, or donate, offering several ways to engage with and support the publication. A contact option is available for readers who want to get in touch. As a newspaper focused on Africa, The Continent presents itself as a publication for an audience interested in African news and perspectives, though the available information does not specify its particular coverage areas or subscription terms. Its combination of newspaper issues, WhatsApp-friendly sharing, an archive, and reader support options gives the brand a clear digital presence while retaining the familiar structure of an issue-based publication.

## Industries

- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/the-continent-news)
- [instagram](https://instagram.com/thecontinent.africa)
- [facebook](https://facebook.com/TheContinentNews)
- [twitter](https://twitter.com/thecontinent_)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQJPHSFJM/w/1181/h/1181/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791456615816)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idQJPHSFJM/w/6108/h/1709/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791456615544)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Yellow Sea | #f7a704 | accent |
| Cod Gray | #151414 | dark |
| Sea Pink | #ed8f90 | light |

## Fonts

- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQJPHSFJM/w/1500/h/500/idp6Oixau3.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777580023116)

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_Source: <https://brandfetch.com/thecontinent.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._