# The Counter Newsroom

- **Website:** <https://thecounter.org>
- **Primary alias:** `thecounter.org`
- **Founded:** 2014
- **Employees:** 11+
- **Location:** New York, New York, United States
- **Company kind:** NON PROFIT

## Description

The Counter is an independent and nonprofit newsroom that is dedicated to investigating the various forces that shape the American food industry. They strive to provide fact-based and insightful coverage on how and what America eats. With a strong focus on politics, business, culture, and the environment, The Counter offers a wide range of articles and features that examine the key issues and trends in the food industry. In addition to their in-depth reporting, The Counter also offers a twice-weekly newsletter that delivers the latest news, commentary, and insights from the frontlines of American food. To stay updated on the latest developments, you can sign up for their newsletter by providing your email address, zip code, first name, and last name. By exploring the complex and ever-evolving landscape of American food, The Counter aims to inform and empower individuals to make informed decisions about what they eat.

## Industries

- 🍿 TV Movies and Streaming _(under Arts and Entertainment)_
- 🍿 Arts and Entertainment

## Links

- [twitter](https://twitter.com/thecounter)
- [instagram](https://instagram.com/thecounter)
- [linkedin](https://linkedin.com/company/the-counter-media)
- [facebook](https://facebook.com/TheCounterMedia)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idN8TcMw02/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779259809380)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idN8TcMw02/w/820/h/302/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779259809233)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #333333 | dark |
| Mindaro | #caf880 | light |
| Hopbush | #d064b3 | accent |

## Fonts

- Helvetica Neue — asset _(custom)_
- Whyte — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idN8TcMw02/w/1500/h/500/idp9l8l14i.jpeg?c=1bxid64Mup7aczewSAYMX&t=1769086106381)

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_Source: <https://brandfetch.com/thecounter.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._