The Cupcake Girls is a brand based in Las Vegas, NV that provides confidential support and resources to those involved in the sex industry and those affected by sex trafficking. They offer a range of services including trauma-informed outreach, advocacy, holistic resources, and referral services. The brand's mission is to empower their program participants through respect, resources, and relationships, with the goal of eradicating sex trafficking and ensuring the safety and empowerment of consensual sex workers.

The Cupcake Girls team consists of leaders, mentors, advocates, volunteers, and resource partners who strive for nuance, compassion, and innovation in their work. Social equity is central to their mission, and they are committed to creating a society where their services are no longer needed. The brand also emphasizes core values such as love without agenda, integrity, humility, holistic balance, innovation, and courageous communication.

Despite their focus on supporting sex workers, the name The Cupcake Girls originated from their practice of bringing pink cupcakes as an icebreaker and conversation starter during their visits to clubs. Cupcakes continue to be a symbol of the brand and are often present during events and outreach opportunities. If you're interested in learning more or contacting The Cupcake Girls, visit their website