# The Current

- **Website:** <https://thecurrent.pk>
- **Primary alias:** `thecurrent.pk`
- **Founded:** 2019
- **Employees:** 11+
- **Location:** Lahore, Punjab, Pakistan
- **Company kind:** PRIVATELY HELD

## Description

Introducing The Current, Pakistan's premier digital news-lifestyle platform, aimed at simplifying news for Pakistani millennials. Our brand is dedicated to providing up-to-date information on politics, entertainment, lifestyle, sports, business, technology, and opinion editorials. 

Stay informed with the latest updates on the turbulent National Assembly sessions, like the recent contention between the government and the opposition over the new military operation, Azm-e-Istehkam, designed to eliminate terrorism from the country. Our platform covers diverse perspectives and voices, including insights from political leaders and lawmakers, such as Pakistan Tehreek-e-Insaf (PTI) and Pakistan Muslim League-Nawaz (PML-N).

Experience a new way of engaging with news and current affairs through our website and social media channels. Follow us on Twitter, Facebook, YouTube, Instagram, and TikTok to join the conversation. Trust The Current to keep you informed and engaged with the most relevant and impactful stories shaping Pakistan's future.

## Industries

- 🍿 TV Movies and Streaming _(under Arts and Entertainment)_
- 🍿 Arts and Entertainment

## Links

- [youtube](https://youtube.com/channel/UCpfTtwf7aMSlXBozH-jOgNQ)
- [twitter](https://twitter.com/intent)
- [instagram](https://instagram.com/thecurrentpk)
- [linkedin](https://linkedin.com/company/thecurrentpk)
- [facebook](https://facebook.com/sharer.php)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idVegw2BKL/w/820/h/250/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781857688880)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVegw2BKL/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781857688968)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Old Copper | #755831 | accent |
| Valhalla | #1e1a4d | dark |
| Quarter Pearl Lusta | #fffcf3 | light |

## Fonts

- Outfit — asset _(google)_
- Nunito — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVegw2BKL/w/1500/h/500/idMv539r4i.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781857689189)

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_Source: <https://brandfetch.com/thecurrent.pk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._