The ANA, or the Association of National Advertisers, is the largest trade association in the U. S. In 2018, the ANA acquired the Data & Marketing Association, aligning the strategies of both organizations under a single brand.

The ANA offers a wide range of products and services to its members, including access to their content library which features case studies, research, and industry insights. They also provide advocacy, innovation, education, and connections through their website. Additionally, the ANA organizes national conferences, such as the annual Masters of Data & Technology Conference.

Members have the opportunity to showcase their work and gain recognition through the ANA's awards programs. With a focus on driving industry and societal change, the ANA aims to help its members become more effective marketers and build stronger brands