# DressUp

- **Website:** <https://thedressup.co>
- **Primary alias:** `thedressup.co`

## Description

DressUp is an AI-powered fashion platform that helps shoppers discover clothing suited to their coloring, size, preferences, and lifestyle. Its personal styling experience begins with a clear photo: the model analyzes skin undertone and contrast, then creates a tailored color palette with suggested shades and explanations. Users can browse a personalized marketplace featuring items from partner stores, with products filtered by their colors and size. DressUp also lets members save outfits and plan what to wear ahead of time. Shopping checkout remains on each retailer’s own website.

For Shopify stores, DressUp offers a free app that syncs product listings, inventory, and pricing, then recommends products to shoppers whose profiles match the brand. The service is currently in early access, with free accounts and priority access planned for early users when the marketplace opens more widely. DressUp says photo analysis happens on the user’s device and that no sign-up is required to analyze a palette.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [instagram](https://instagram.com/lifeatdressup)
- [linkedin](https://linkedin.com/company/thedressup)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idWfPcdyCy/w/192/h/192/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791886178270)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWfPcdyCy/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791886178569)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bright Red | #a60002 | accent |
| Reno Sand | #a45e10 | dark |
| Roman | #d95f71 | light |

## Fonts

- Bricolage Grotesque — asset _(google)_
- Instrument Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWfPcdyCy/w/1128/h/191/idgV92C82q.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791886178378)

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_Source: <https://brandfetch.com/thedressup.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._