# The Ethogram

- **Website:** <https://theethogram.com>
- **Primary alias:** `theethogram.com`

## Description

The Ethogram is the official blog of the UC Davis Animal Behavior Graduate Group, dedicated to fostering curiosity about animal behavior and bridging the gap between scientists and the general public. Established in 2014 by a group of passionate graduate students, The Ethogram serves as an innovative platform for disseminating scientific knowledge through engaging articles, videos, and sketches. The blog's mission is to make complex research accessible to non-scientists while nurturing the next generation of science communicators.

Readers can explore a variety of insightful content, including "Creature Features" highlighting unique California native species, "Science Heroes" celebrating impactful figures in science, and "Young Explorers" designed for younger audiences with activities and lesson plans. The Ethogram encourages contributions and features a diverse leadership team of dedicated PhD candidates, each specializing in different aspects of animal behavior research. Through its multifaceted approach, The Ethogram not only educates but also inspires a passion for science and nature.

## Industries

- 🧪 Science and Education
- 🧪 Biology _(under Science and Education)_

## Links

- [twitter](https://twitter.com/TheEthogram)
- [facebook](https://facebook.com/the.ethogram)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idgpfvhtBo/w/199/h/199/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1755520774846)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Prairie Sand | #9d3a27 | accent |
| Black | #000000 | dark |
| Antique Brass | #c98f69 | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- Lato — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idgpfvhtBo/w/1500/h/500/idP3TiI8Oa.jpeg?c=1bxid64Mup7aczewSAYMX&t=1755520775058)

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_Source: <https://brandfetch.com/theethogram.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._