# The Fly Fishers

- **Website:** <https://theflyfishers.com>
- **Primary alias:** `theflyfishers.com`
- **Employees:** 2+
- **Location:** Milwaukee, Wisconsin, United States

## Description

The Fly Fishers is a specialist fly-fishing retailer founded by Pat Ehlers in 1988. Its fly shop serves beginners and experienced anglers with a broad selection of quality equipment, practical advice, and professional guidance. Shoppers can find flies for trout, bass, saltwater, steelhead, pike, and other fishing, along with rods, reels, lines, leaders, tippets, hooks, and fly-tying materials and tools. The range also includes waders, boots, clothing, sunglasses, packs, bags, fly boxes, and accessories. The store carries products from established brands such as Sage, Orvis, Scott, G. Loomis, Ross Reels, Scientific Anglers, Simms, and Patagonia, as well as beginner-friendly rod-and-reel outfits. Beyond equipment, The Fly Fishers offers information about fly-fishing trips and invites customers to contact the shop for help choosing gear suited to their needs. Its website features new arrivals, sale and closeout items, gift cards, product recommendations, and fly-tying videos. The retailer also provides a trade-in program and offers free shipping on online orders over $75.

## Industries

- 🏈 Sports
- 🏈 Fishing _(under Sports)_
- 🛍 E-commerce and Shopping
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [facebook](https://facebook.com/theflyfishers)
- [instagram](https://instagram.com/theflyfishers)
- [youtube](https://youtube.com/channel/UCSM6IBNy0yIEgl5RpVAaQrA)
- [linkedin](https://linkedin.com/company/the-fly-fishers-inc-)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id8I8Hd9RO/w/185/h/45/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791388448768)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id8I8Hd9RO/w/600/h/600/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1791388448925)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Lochmara | #0087c3 | accent |
| Azure | #30599e | dark |
| Blizzard Blue | #a9deec | light |

## Fonts

- open_sansextrabold — asset _(custom)_
- Cooper Hewitt — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id8I8Hd9RO/w/960/h/309/idItrs3yFP.jpeg?c=1bxid64Mup7aczewSAYMX&t=1651041601051)

---

_Source: <https://brandfetch.com/theflyfishers.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._