# The Fly Shop

- **Website:** <https://theflyshop.com>
- **Primary alias:** `theflyshop.com`

## Description

The Fly Shop® is a renowned brand in the world of fly fishing, offering a wide range of products and services to cater to the needs of anglers. Established in 1978 by Mike Michalak and Brad Jackson, The Fly Shop® has now proudly reached its 45th anniversary. The brand has gained its reputation for attracting and retaining some of the best talent in the industry. Mike Mercer, a key member of the team, has been with the company since its early years, ensuring the delivery of exceptional customer service. Their travel department is expertly managed by Pat Pendergast, who has been with the company for nearly three decades. Zack Thurman oversees the retail department, while Bryan Quick and Chris King supervise the International School of Fly Fishing and guide services. The Fly Shop® is passionate about its people, products, and angling travel destinations, constantly striving for excellence. Over the years, the brand has built lasting relationships with both customers and industry professionals, solidifying its position as a leader in the field. With their commitment to quality and customer satisfaction, The Fly Shop® is a trusted choice for fly fishing enthusiasts worldwide.

## Industries

- 🎸 Hobbies and Leisure _(under Hobbies and Leisure)_
- 🎸 Hobbies and Leisure

## Links

- [youtube](https://youtube.com/user/TheFlyShop1978)
- [twitter](https://twitter.com/TheFlyShopTFS)
- [instagram](https://instagram.com/the_fly_shop)
- [linkedin](https://linkedin.com/company/the-fly-shop)
- [facebook](https://facebook.com/The-Fly-Shop-111446768893973)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idGg9cgvyw/w/1200/h/627/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779146512646)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGg9cgvyw/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779146512751)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tamarillo | #a21418 | accent |
| Black | #000000 | dark |
| Silver | #cccccc | light |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- $font-family-base — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGg9cgvyw/w/1500/h/500/idfOFqbMz7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779146513016)

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_Source: <https://brandfetch.com/theflyshop.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._