# George Lakoff

- **Website:** <https://theframelab.org>
- **Primary alias:** `theframelab.org`

## Description

FrameLab is a dynamic newsletter dedicated to exploring the intersection of politics, language, and cognitive science. Founded in 2017 by renowned scholars Dr. George Lakoff and Gil Duran, FrameLab seeks to demystify the mechanics of political discourse by illuminating the ideological frames that shape our understanding of politics. The platform offers insightful analyses and deconstructions of contemporary propaganda tactics, particularly in an age where misinformation can easily spread. Committed to transparency and accessibility, FrameLab maintains a paywall-free model, allowing everyone to engage with its content while encouraging those who can to support its work through paid subscriptions. With a keen focus on moral politics, meta narratives, and the cognitive underpinnings of communication, FrameLab empowers readers to critically assess political messaging and its implications. Join a community of informed citizens and stay ahead in the conversation around language and politics with FrameLab’s thought-provoking resources and commentary.

## Industries

- 📰 News and Media
- 🧪 Science and Education
- 🧪 Social Sciences _(under Science and Education)_

## Links

- [twitter](https://twitter.com/gilduran76)
- [facebook](https://facebook.com/georgelakoff)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/ideoA1wmiG/w/256/h/256/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1747432306162)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ideoA1wmiG/w/499/h/499/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1747432306293)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Picton Blue | #21ace8 | accent |
| Mine Shaft | #262626 | dark |
| White | #ffffff | light |

## Fonts

- -apple-system — asset _(system)_
- var(--font-body) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ideoA1wmiG/w/1500/h/500/idNoGoYx9Y.jpeg?c=1bxid64Mup7aczewSAYMX&t=1722630358245)

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_Source: <https://brandfetch.com/theframelab.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._