# The Gap

- **Website:** <https://thegaphq.com>
- **Primary alias:** `thegaphq.com`
- **Founded:** 2014
- **Employees:** 11+
- **Location:** Mount Maunganui, Bay of Plenty, New Zealand
- **Company kind:** PUBLIC COMPANY

## Description

The Gap is a software platform designed to make advisory services easy for accountants. Founded in 2014, The Gap is trusted by over 500 accounting and bookkeeping firms across New Zealand, Australia, and the United Kingdom. The Gap offers a wide range of resources to help accountants market, sell, and deliver simple and scalable advisory services. Its founders, Mark Jenkins and Viv Brownrigg, have over 35 years of accounting practice experience and a deep empathy for the challenges facing business owners. The Gap is not just a software and content platform, it is also a community of accountants and bookkeepers, providing thought leadership and content to assist advisory in accounting firms. The company values sustainability, knowledge recycling, agility, collaboration, and balance. They are also committed to supporting young people through partnerships with organizations like the Graeme Dingle Foundation. Whether you're curious about their product, need support, or want to partner, The Gap is there to help you simplify advisory.

## Industries

- 💰 Accounting and Auditing _(under Finance)_
- 💰 Finance

## Links

- [facebook](https://facebook.com/thegaphq)
- [instagram](https://instagram.com/thegaphq)
- [linkedin](https://linkedin.com/company/thegaphq)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_s7eAEvr/w/678/h/100/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786591319472)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_s7eAEvr/w/800/h/800/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786591319662)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cold Purple | #ada3d6 | accent |
| Revolver | #331435 | dark |
| White | #ffffff | light |

## Fonts

- Georgia Pro Bold — asset _(custom)_
- DM Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_s7eAEvr/w/1128/h/191/id1XA4lVp_.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775207135847)

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_Source: <https://brandfetch.com/thegaphq.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._