# Group Benefits

- **Website:** <https://thegblstory.com>
- **Primary alias:** `thegblstory.com`

## Description

Group Benefits, Ltd. (GBL) supports independent brokers and agencies with health coverage solutions and practical business resources. Founded to do the right thing for independent agents, the company has nearly three decades of experience serving brokers across the Midwest from its Urbandale, Iowa office. Its coverage offerings include group medical, ancillary, Medicare, and individual insurance solutions, helping agents address a range of client needs.

GBL works behind the scenes so brokers can focus on advising clients and building lasting relationships. Support spans quoting, enrollment, and ongoing service, alongside marketing assistance, healthcare reform guidance, and opportunities to diversify product offerings. The Agent Portal gives GBL-affiliated agents access to commission statements, carrier forms, and other essential tools.

As a Warner Pacific company, GBL combines local relationships and regional carrier knowledge with access to national technology, compliance support, and professional training resources. It serves brokers in Iowa, Illinois, Missouri, South Dakota, Kansas, Minnesota, and Wisconsin, helping them stay informed, efficient, and prepared to serve their communities.

## Industries

- 💰 Finance
- 💰 Insurance _(under Finance)_

## Links

- [facebook](https://facebook.com/groupbenefitsltd)
- [linkedin](https://linkedin.com/company/group-benefits-ltd)
- [youtube](https://youtube.com/user/TheGBLStory)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idqToBPFrE/w/820/h/171/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793076437470)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqToBPFrE/w/560/h/560/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793076437824)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cardinal | #c42032 | accent |
| Midnight Blue | #002d62 | dark |
| White | #ffffff | light |

## Fonts

- var(--font--body-text) — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqToBPFrE/w/1316/h/640/idG9iJMzqv.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793076438064)

---

_Source: <https://brandfetch.com/thegblstory.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._