# The Gentle Way

- **Website:** <https://thegentleway.org>
- **Primary alias:** `thegentleway.org`

## Description

The Gentle Way is an organization focused on helping law enforcement broaden its approach to defensive tactics and de-escalation. It argues that police training often places strong emphasis on firearms, while officers may have limited resources for managing potentially dangerous encounters after graduating from the academy. The organization promotes jiu-jitsu, whose name means “the gentle art,” as a systematic way to control situations with less force and reduce the risk of harm.

The Gentle Way’s mission is to give law enforcement more options for de-escalating, controlling, and preventing violent or dangerous situations, with the goal of avoiding tragedy in communities. Its work centers on raising awareness of jiu-jitsu as a practical tool for police and supporting a broader spectrum of capabilities in policing. The website invites visitors to learn about the organization’s mission and team, get involved, listen to its podcasts, and make a donation. It also points audiences to a YouTube discussion, “The Future of Policing in America,” for further context on its perspective.

## Industries

- ⚖️ Law and Government
- ⚖️ Law Enforcement and Protective Services _(under Law and Government)_
- 🏈 Sports
- 🏈 Martial Arts _(under Sports)_

## Links

- [instagram](https://instagram.com/the_gentleway)
- [linkedin](https://linkedin.com/company/82033283)
- [twitter](https://twitter.com/way_gentle)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idouSi9OzL/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793177949878)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sycamore | #9f8439 | accent |
| Lucky Point | #1b1564 | dark |
| Rajah | #f7c777 | light |

## Fonts

- acumin-pro — asset _(custom)_
- acumin-pro — asset _(custom)_

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_Source: <https://brandfetch.com/thegentleway.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._