# The GOOD Shopping Guide

- **Website:** <https://thegoodshoppingguide.com>
- **Primary alias:** `thegoodshoppingguide.com`
- **Founded:** 2001
- **Employees:** 2+
- **Location:** London, England, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

The GOOD Shopping Guide is the original ethical accreditation that offers a definitive guide to brands ranked for ethics and sustainability. Since 2001, they have been providing ethical brand ratings and accreditation to help consumers make well-informed shopping decisions. Their extensive research evaluates the environmental track records, animal welfare, and human rights issues of thousands of brands. With their rigorous rating methodology, they create Ethical Ratings Tables that allow consumers to compare brands and choose fact over fiction. Additionally, The GOOD Shopping Guide offers Ethical Accreditation to support the reputations and sales of ethical companies. Independently endorsed by the Ethical Company Organisation, their accreditation logo can be displayed on product packaging, websites, and advertising to easily identify the most ethical companies. Explore their brand directory to find your favorite products and see which competitors have received Ethical Accreditation. Stay informed by signing up for their newsletter and make a positive impact with your shopping choices.

## Industries

- 🧪 Science and Education

## Links

- [facebook](https://facebook.com/thegoodshoppingguide)
- [instagram](https://instagram.com/thegoodshoppingguide)
- [twitter](https://twitter.com/TheGoodShopping)
- [linkedin](https://linkedin.com/company/thegoodshoppingguide)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idrnUQwHZI/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789062592025)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrnUQwHZI/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789062592117)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Outrageous Orange | #ff612b | accent |
| Genoa | #15676a | dark |
| White | #ffffff | light |

## Fonts

- system-ui — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrnUQwHZI/w/1500/h/500/id3QbWlzTz.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789062592295)

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_Source: <https://brandfetch.com/thegoodshoppingguide.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._