# The Hero Company - **Website:** - **Primary alias:** `theherocompany.co` - **Employees:** 11+ - **Location:** Anaheim, California, United States - **Company kind:** PRIVATELY HELD ## Description The Hero Company is a purpose-driven brand serving veterans, active-duty service members, first responders, and people who support them. It sells patriotic apparel and accessories, including bracelets, necklaces, rings, T-shirts, hats, hoodies, jewelry sets, and keychains. Its collections include themes such as Remember Everyone Deployed, law enforcement, faith, dogs and freedom, and American patriotism. Customers can also explore new arrivals, gift cards, and options for corporate and event gifting. The company connects shopping with support for veterans. It states that 20% of the profits from each product sold are donated to help fund service dogs for veterans, including those with PTSD, at no out-of-pocket cost to recipients. Customers can also make direct donations to the Heroes Rise Foundation; the company says that 100% of those donations go toward funding service dogs for veterans. Its website shares information about its impact, charity partners, community activities, the dogs it supports, and veteran success stories. Based in Anaheim, California, The Hero Company is a project of HomeLife Media, LLC. ## Industries - 🏝 Fashion and Apparel _(under Lifestyle)_ - 🏝 Lifestyle ## Links - [instagram](https://instagram.com/the.hero.co) - [linkedin](https://linkedin.com/company/theherocompany) - [facebook](https://facebook.com/TheHeroCo) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/ideQlmz3NE/w/410/h/97/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791397330023) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ideQlmz3NE/w/320/h/320/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791397330142) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Merino | #f8f4eb | accent | | Cod Gray | #191919 | dark | | Dusty Gray | #9c9c9c | light | ## Fonts - Open Sans — asset _(google)_ - Rigid-Square — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._