# The INCI Lab

- **Website:** <https://theincilab.com>
- **Primary alias:** `theincilab.com`
- **Founded:** 2022
- **Employees:** 2+
- **Location:** Auckland, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

The INCI Lab is a brand dedicated to providing transparent and safe personal care products. Led by Merve Samur, a highly experienced Director and Cosmetic Chemist, the brand offers a wide range of custom formulations to meet individual needs. With a Bachelor of Science and over a decade of formulating experience, Merve understands the product development process inside out, from concept to scale-up manufacturing. The brand prides itself on using the highest quality equipment and software, ensuring that every product is of the highest standard. The INCI in the brand's name stands for International Nomenclature, an industry-standard naming system for personal care product ingredients, which highlights the brand's commitment to transparency. Whether you're looking to start your own skincare or haircare line or simply seeking expert advice, The INCI Lab has you covered. Reach out to their team of experts who are always ready to help.

## Industries

- 🏭 Chemical Industry _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [instagram](https://instagram.com/theincilab)
- [linkedin](https://linkedin.com/company/the-inci-lab)
- [facebook](https://facebook.com/p)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idpWhgdWN5/w/260/h/119/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789596718374)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpWhgdWN5/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789596718502)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Desert Storm | #f4f3f2 | light |

## Fonts

- Inter — asset _(google)_
- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpWhgdWN5/w/3109/h/800/id7N6Qkvre.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789596718847)

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_Source: <https://brandfetch.com/theincilab.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._