# The Indian Ethnic Co. - **Website:** - **Primary alias:** `theindianethnicco.com` - **Founded:** 2016 - **Employees:** 11+ - **Location:** Mumbai, Maharashtra, India - **Company kind:** PRIVATELY HELD ## Description The Indian Ethnic Co., based in Mumbai, seeks to showcase the timeless culture of Indian handmade clothing. Co-founded by the mother-daughter duo Hetal Desai and Lekhinee Desai, our brand aims to make the rich and vibrant collection of Indian handloom and handicrafts accessible to all, with a contemporary twist. Hetal, the Chief Creative Designer, and Lekhinee, heading Sales & Marketing, are both passionate handloom enthusiasts, despite not having formal fashion degrees. Their love and dedication for Indian handloom and handicrafts have inspired them to start this brand. At The Indian Ethnic Co., you will find an extensive range of ethnic clothing, including kurtas, dresses, co-ord sets, and sarees crafted from various fabrics such as cotton, silk, and linen. We also offer a wide selection of colorful dupattas and stylish bags and pouches. Visit our Mumbai store or explore our online collection to experience the rich and timeless beauty of Indian ethnic wear. ## Industries - 🏝 Fashion and Apparel _(under Lifestyle)_ - 🏝 Lifestyle ## Links - [pinterest](https://pinterest.com/@theieco) - [instagram](https://instagram.com/theindianethnicco) - [linkedin](https://linkedin.com/company/the-indian-ethnic-co) - [facebook](https://facebook.com/theindianethnicco) ## Logos & icons - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-R80yXmU/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782821413656) - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id-R80yXmU/w/110/h/72/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782821413448) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Cedar | #361111 | accent | | Cedar | #441313 | dark | | Chardonnay | #ffd08b | light | ## Fonts - Arbutus Slab — asset _(google)_ - Open Sans — asset _(google)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._