# The Invisible Gorilla

- **Website:** <https://theinvisiblegorilla.com>
- **Primary alias:** `theinvisiblegorilla.com`

## Description

Discover the world of cognitive illusions and biases with "The Invisible Gorilla" by authors Simons and Chabris. This thought-provoking book challenges your perception of reality by exploring how our minds deceive us in fascinating ways. Through a combination of engaging stories and scientific research, the authors delve into topics such as attention, perception, memory, and reasoning to uncover the hidden truths behind our faulty intuitions. From why award-winning movies contain editing mistakes to how measles is making a comeback, this book offers a unique perspective on the human mind. By shedding light on our everyday illusions, "The Invisible Gorilla" aims to empower readers with valuable insights into their thought processes and decision-making. Dive into this captivating read to develop a deeper understanding of your own cognitive biases and enhance your awareness of the invisible gorillas in your life.

## Industries

- 🍿 Arts and Entertainment
- 🍿 Books and Literature _(under Arts and Entertainment)_
- 🧪 Science and Education
- 🧪 Social Sciences _(under Science and Education)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idDQA3SaBv/w/60/h/60/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1719735641537)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue Chill | #11a096 | accent |
| Catalina Blue | #041675 | dark |
| Porsche | #e6b263 | light |

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_Source: <https://brandfetch.com/theinvisiblegorilla.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._