The Ithacan is a brand that aims to inform and educate its readers through insightful and purposeful community journalism. It serves the students of Ithaca College, the surrounding area, and a broader online audience. The brand functions as an outlet for student journalists to learn the craft of reporting and storytelling across various platforms in an evolving profession.

It encourages all members of the student body, regardless of academic year, major, or background, to contribute, promoting a wide range of voices and viewpoints. The Ithacan's dedicated team works to uphold journalistic integrity while prioritizing the well-being of their student readers and serving the interests of the broader college community. Apart from their news coverage, The Ithacan also offers opinion pieces, features, multimedia content, and more.

With a commitment to quality journalism, The Ithacan plays a vital role in keeping its readers informed and engaged