# Alexander Peet

- **Website:** <https://thelensofpeet.com>
- **Primary alias:** `thelensofpeet.com`
- **Founded:** 2017
- **Employees:** 2+
- **Location:** Phoenix, Arizona, United States
- **Company kind:** SELF EMPLOYED

## Description

Alexander Peet is a performance creative strategist and producer who helps direct-to-consumer brands improve paid-social advertising. Through The Lens of Peet, he reviews ad accounts to identify what buyers still need to hear, then turns those insights into focused creative tests. His services span ad strategy, scripts, creator and editor briefs, landing-page strategy, visual production, editing, final quality checks, and performance-led iteration.

Peet has directed more than 400 human-led UGC ads and creative variations across 12 accounts, working with over 65 creators. His work includes a five-month health-tech program for Withings, where 41 ads contributed to a 69% CPA reduction, a peak 4.08x ROAS, and $189,000 in tracked revenue on $97,000 in Meta spend. For LendingTree, he developed 40 regulated scripts across eight creators and nine products in about two days. He also builds landing pages and Meta publishing systems, using research, copy, automation, and AI-assisted tools. His broader production experience includes commercial, event, social, and brand content for organizations such as Molson Coors, W Scottsdale, and the Project Management Institute.

## Industries

- 🎸 Photography _(under Hobbies and Leisure)_
- 🎸 Hobbies and Leisure

## Links

- [facebook](https://facebook.com/alexanderjohanpeet)
- [instagram](https://instagram.com/thelensofpeet)
- [twitter](https://twitter.com/thelensofpeet)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5Y0xR5KR/w/1250/h/250/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793072004322)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5Y0xR5KR/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793072004426)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #121212 | dark |
| White | #ffffff | light |
| Red | #ff0000 | accent |

## Fonts

- var(--grotesque) — asset _(custom)_
- rxlv — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5Y0xR5KR/w/1500/h/500/idAJ93WACZ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793072004590)

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_Source: <https://brandfetch.com/thelensofpeet.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._