# The Lie

- **Website:** <https://thelie-by-jpz.com>
- **Primary alias:** `thelie-by-jpz.com`

## Description

The Lie by JPZ is a luxury brand founded in Slovenia, catering to fashion enthusiasts and admirers of fine artistry. Renowned for its impeccable craftsmanship, the brand specializes in handmade leather goods, including exquisite bags, belts, and a variety of elegant accessories. Each product is crafted with careful attention to detail, using only the highest quality materials, encapsulating beauty and style in every piece.

Under the creative vision of designer Jerneja Podbevšek Zhembrovskyy, The Lie by JPZ has evolved to encompass a broad spectrum of fashion offerings. From handbags to fine jewelry and evening wear, the brand promotes a modern elegance that transcends traditional fashion boundaries. Inspired by the notion that true beauty lies in how one wears their chosen attire, The Lie encourages individuality and excellence in style.

With seasonal collections and unique designs, The Lie by JPZ continues to captivate lovers of luxury, making it a standout name in contemporary fashion.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 💎 Luxury Goods and Brands _(under Luxury)_
- 💎 Luxury

## Links

- [youtube](https://youtube.com/channel/UCmPCPwbyOnrI966e8THMzOA)
- [facebook](https://facebook.com/jpz.si)
- [instagram](https://instagram.com/thelie_by_jpz)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idva4Uq8TV/w/115/h/68/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780124937900)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idva4Uq8TV/w/250/h/250/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780124937972)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Dove Gray | #666666 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-paragraph--family) — asset _(custom)_
- Times New Roman — asset _(custom)_

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_Source: <https://brandfetch.com/thelie-by-jpz.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._