# Lazada

- **Website:** <https://thelightwire.com>
- **Primary alias:** `thelightwire.com`

## Description

Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of Alibaba Group, Lazada seamlessly connects a diverse customer base through its advanced technology, logistics, and finance solutions. The platform boasts an extensive selection of brands and sellers, aiming to serve 300 million customers by 2030.

Lazada offers several innovative services, including LazMall, the largest virtual mall in Southeast Asia, which ensures 100% product authenticity and swift delivery. Additionally, the Lazada Marketplace allows retailers to access millions of customers with comprehensive support services, covering a vast array of product categories from fashion to electronics. The platform also emphasizes cross-border trade, showcasing international brands while helping local sellers reach global consumers.

With investments in logistics and technology, Lazada continuously enhances the shopping experience, ensuring secure, seamless transactions while adapting to the evolving needs of the market.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idjiesbBdT/w/400/h/63/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740917108115)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idjiesbBdT/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740917108543)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Saddle Brown | #573100 | accent |
| Arapawa | #0f136d | dark |
| White | #ffffff | light |

## Fonts

- Roboto-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idjiesbBdT/w/1500/h/500/idJLlN8CM4.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740917107799)

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_Source: <https://brandfetch.com/thelightwire.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._