# The Local Edit

- **Website:** <https://thelocaledit.com>
- **Primary alias:** `thelocaledit.com`
- **Founded:** 2021
- **Employees:** 2+
- **Location:** Paarl, Western Cape, South Africa
- **Company kind:** PRIVATELY HELD

## Description

"Discover and shop the best South African brands all in one place with The Local Edit. Founded by Christine Meintjes and Berdine Swart, The Local Edit is part of The Apiary, a group of creative companies that take creativity seriously. With a deep understanding of storytelling through the power of images, Christine, the first female Nikon Premium Ambassador for Southern Africa, founded the first female wedding and lifestyle blog in South Africa, The Pretty Blog. Meanwhile, Berdine, a passionate supporter of the arts and local creative businesses, founded The Gallery and partnered with Christine to create The Apiary. Their latest venture, The Local Edit app, aims to bridge the gap between exceptional creativity and strategic business thinking. With a focus on supporting local creators, this power duo challenges consumers to make intentional purchases and become part of a community that uplifts local creativity and creates thriving local economies. Shop their curated selection of local brands and join the movement towards more considered and impactful consumption."

## Industries

- 🛍 E-commerce and Shopping

## Links

- [instagram](https://instagram.com/thelocaledit)
- [facebook](https://facebook.com/thelocaleditapp)
- [linkedin](https://linkedin.com/company/the-local-edit)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idJGGQzXWR/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1788379006504)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJGGQzXWR/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788379007194)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Spice | #71372f | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-helvetica) — asset _(custom)_
- Georgia — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJGGQzXWR/w/1500/h/500/idhK5ukIug.jpeg?c=1bxid64Mup7aczewSAYMX&t=1699142797183)

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_Source: <https://brandfetch.com/thelocaledit.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._