# The Markup

- **Website:** <https://themarkup.org>
- **Primary alias:** `themarkup.org`
- **Founded:** 2018
- **Employees:** 11+
- **Location:** New York, New York, United States
- **Company kind:** NON PROFIT

## Description

The Markup is a nonprofit newsroom that conducts data-driven investigations into how powerful institutions are using technology to shape our society. With a team of quantitative journalists, we pursue meaningful and thorough investigations, employing a scientific approach known as The Markup Method. This involves building datasets from scratch, rigorously fact-checking our reporting, and transparently showcasing our work. As a nonprofit organization, our journalism is dedicated to serving the public and promoting transparency. We have embraced a Show Your Work philosophy, publishing the underlying datasets, code, and methodologies we employ. We invite academics, journalists, policymakers, consumer activists, and community organizers to engage with our findings and contribute to the conversation. Committed to accessibility, we distribute our stories through various media channels. We encourage free republishing of our work using our Creative Commons license. Furthermore, we prioritize user privacy, ensuring a tracking-free experience and minimizing the collection of personal information. Explore our team, sign up for newsletters, share story tips, read our announcements, or consider supporting us with a donation. Thank you for visiting The Markup!.

## Industries

- 📰 News and Media

## Links

- [linkedin](https://linkedin.com/company/themarkup)
- [instagram](https://instagram.com/the.markup)
- [facebook](https://facebook.com/teammarkup)
- [github](https://github.com/the-markup)
- [twitter](https://twitter.com/themarkup)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idDACiK41H/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790240215319)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idDACiK41H/w/820/h/149/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790240215235)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| St Tropaz | #2453a0 | dark |
| Picasso | #fff18f | light |
| Chartreuse | #84ff21 | accent |

## Fonts

- messina — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idDACiK41H/w/1500/h/500/id9nUoqTbq.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790240215516)

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