# The New Denim Project

- **Website:** <https://thenewdenimproject.com>
- **Primary alias:** `thenewdenimproject.com`
- **Founded:** 1956
- **Employees:** 51+
- **Location:** Zona, Guatemala City, Guatemala
- **Company kind:** PRIVATELY HELD

## Description

The New Denim Project is a third-generation family-owned textile mill that has been in operation since 1956. With a strong focus on natural fibers and circular manufacturing, they are recognized for their 360-degree vision and perspective of what is happening around them. Their decades of tradition, innovation, textile design, and production have made them a leader in the industry. The New Denim Project follows a circular system, where products are designed, manufactured, used, and handled in a way that maximizes their usability and minimizes their environmental impact. They collect and sort post-industrial waste from local garment factories, which they then turn into fiber and use to create their curated woven fabrics collection. This process is chemical-free, dye-free, and uses minimal water and energy. They are committed to creating products that are 100% natural and compostable. In addition to their sustainable manufacturing practices, The New Denim Project also contributes to the circular economy by passing on their cottonseed and cotton lint waste to coffee growers, who use it as compost to cultivate specialty coffee in Guatemala. By embracing eco-industrial techniques, The New Denim Project has reduced their carbon emissions, water, and energy usage, while minimizing the consumption of new virgin raw materials. They are committed to reducing waste and reusing discarded textiles, leading the way towards a sustainable and thriving industry. With their innovative circular textile system and dedication to sustainability, The New Denim Project is not only redefining the industry but also driving positive change for the environment and future generations.

## Industries

- 📊 Textiles _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/TNDPtextiles)
- [instagram](https://instagram.com/thenewdenimproject)
- [linkedin](https://linkedin.com/company/thenewdenimproject)
- [facebook](https://facebook.com/thenewdenimproject)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2ZBVdbXp/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773044027685)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- var(--gallery_quantityAndOptionsTextFont-family) — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2ZBVdbXp/w/1500/h/500/id3vrjnBUU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773044027878)

---

_Source: <https://brandfetch.com/thenewdenimproject.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._