@thephagroup.com
A PR, Digital, Creative & Crisis Management agency.
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About
Description
The PHA Group is a leading PR agency that offers a wide range of services to various sectors. They specialize in public relations, social media, digital marketing, crisis management, and creative solutions. With a focus on consumer, corporate, healthcare, fitness, food and drink, sport, sustainability, technology, and the third sector, they provide comprehensive and effective strategies to meet their clients' needs.
One of their notable case studies is their work with Octopus Electric Vehicles. The PHA Group played a crucial role in educating the UK about electric vehicles and promoting the widespread adoption of zero-emissions vehicles. Through a comprehensive press office strategy, they established Octopus Electric Vehicles and its CEO Fiona Haworth as influential figures in the media conversation surrounding electric vehicles, their benefits, and affordable access for consumers.
The campaign included news generation, timely reactive commentary, corporate news, technology partnership liaison, feature and case study development, and profiling for the business and its leadership team. The PHA Group also organized several consumer and trade events to directly engage with consumers and local press. They also launched the 'Go Green Car Scheme' to educate business customers about staff incentive schemes, technology implementation, and employee tax incentives to support reaching net-zero.
The campaign was successful in increasing brand awareness, improving online visibility, and driving sales for Octopus Electric Vehicles. The PHA Group's expertise in PR and their dedication to promoting electric vehicles and sustainable transportation have made them a trusted partner in the industry
Company Type
Privately Held
Company Size
51-200
Year Founded
2005
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