The brand, the place to be, is all about storytelling without telling stories. They believe that in order to become desirable, a brand must connect emotionally with its target audience. They inspire brands to become truly inspiring themselves and guide them in finding their unique place to be.

Storytelling is at the heart of what they do. They help brands uncover their origins, history, values, and purpose, which then form the foundation for their manifesto, platform, and brand book. These tools serve as the basis for effective storytelling and communication to both internal and external audiences.

Their approach focuses on emotional storytelling, tapping into the power of the right brain. They understand that consumers are driven by emotions rather than just rationality. By translating briefs into creative stimuli, they help brands create products and branding that resonate with consumers on an emotional level.

For new brands, the place to be helps them navigate the challenges of expressing their identity and defining their territory. They assist in formulating and describing the brand, establishing its universe, and claiming its values. This clarity and coherence create trust and desirability among consumers.

With their expertise in values and alignment, the place to be ensures that brands have a solid foundation to build upon. They have developed a unique set of 200 values cards, providing a comprehensive reference for brand values. They also provide tools for companies to incorporate these values into all aspects of their operations, creating a consistent brand identity and vision.

The place to be specializes in reviving dormant brands that have lost their appeal. Through their expertise and experience, they awaken brands, reinvigorating them and restoring their desirability. They have worked with well-known brands such as Petit Bateau and PAP (de particulier à particulier) to bring them back to their former glory.

In conclusion, the place to be is the go-to agency for brands looking to tap into the power of storytelling and create an emotional connection with their audience. They help brands find their unique voice, values, and purpose, and ensure that these elements are effectively communicated to drive desirability and success