# For The Consumers

- **Website:** <https://thepriceislight.com>
- **Primary alias:** `thepriceislight.com`

## Description

For The Consumers is an independent shopping comparison tool designed to help people make more informed purchasing decisions. It lets users compare products and prices across major retailers, including Amazon, Walmart, Target, Costco, and Kroger, with a focus on value rather than package price alone. Its core feature converts different package sizes into a consistent price-per-unit measure, making it easier to compare products and spot changes such as shrinkflation without doing the math manually.

The service also offers beta comparison tools for nutritional value and cost per consumption unit. Price Per Nutrition helps shoppers assess measures such as protein or fiber per dollar, while Price Per Consumption Unit estimates costs for practical uses, such as a brewed cup of coffee. Serving-size and nutrition figures may be estimates. Users can search products, browse popular items, create shopping lists, and save products to a watchlist. For The Consumers does not sell products directly; links lead to retailers to complete purchases.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Price Comparison _(under E-commerce and Shopping)_

## Links

- [linkedin](https://linkedin.com/company/for-the-consumers)
- [instagram](https://instagram.com/for_the_consumers)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id0OR7Npqk/w/820/h/510/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791543608509)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0OR7Npqk/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791543610061)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| True V | #6564db | accent |
| Jordy Blue | #a0a0fa | light |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- var(--bs-font-sans-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0OR7Npqk/w/5841/h/1021/idp_R4Lxn2.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791543609905)

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_Source: <https://brandfetch.com/thepriceislight.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._