The Purpose Institute is a consulting firm that helps organizations discover and bring to life their deeper purpose in the world. They believe that the highest performing organizations and most beloved brands have a purpose beyond just making money. By helping companies find their purpose, The Purpose Institute aims to assist them in making a positive difference in the lives of the people they serve.

They offer a range of services, including values and purpose discovery projects and workshops, purpose activation, purpose anthems, purpose-inspired speaking engagements, and purpose surveys. Having a purpose in place offers benefits such as easier decision-making, organizational alignment, deeper engagement, and driving innovation. Purpose-driven organizations also tend to have values-based cultures built on love and commitment to their shared purpose.

The Purpose Institute was co-founded by Roy Spence, a trusted advisor to legendary leaders, and Haley Rushing, who has personally led the charge to discover and bring to life the values and purpose of various purpose-driven organizations