# The Real Cost

- **Website:** <https://therealcost.gov>
- **Primary alias:** `therealcost.gov`

## Description

The Real Cost is a dedicated campaign by the U.S. Department of Health and Human Services aimed at providing accurate and timely information about the harmful effects of tobacco use, including cigarettes, vaping, and other tobacco products. This initiative seeks to educate individuals about the real costs associated with tobacco consumption, empowering them with knowledge to make informed decisions about their health. 

The Real Cost offers a variety of resources, including FAQs, mental health support, and tips for quitting smoking and vaping. For those looking to take control of their habits, they provide free and confidential help through multiple channels, including a dedicated hotline (1-800-QUIT-NOW) and online chats with counselors. Additionally, the campaign offers guidance specific to different products like dip, cigars, and hookah. By addressing nicotine cravings and promoting cessation resources, The Real Cost champions a healthier future, ultimately striving to reduce tobacco use across the nation.

## Industries

- ⛑ Health
- ⛑ Public Health and Safety _(under Health)_
- ⚖️ Law and Government
- ⚖️ Government _(under Law and Government)_

## Links

- [youtube](https://youtube.com/user/KnowTheRealCost)
- [twitter](https://twitter.com/knowtherealcost)
- [instagram](https://instagram.com/therealcost)
- [facebook](https://facebook.com/KnowTheRealCost)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2wy8KDZT/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779365602045)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pirate Gold | #a67c00 | dark |
| White | #ffffff | light |
| School bus Yellow | #fedd06 | accent |

## Fonts

- Anton — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2wy8KDZT/w/1500/h/500/idKcTqtWxB.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779365602298)

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_Source: <https://brandfetch.com/therealcost.gov>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._