# TRA

- **Website:** <https://theresearchagency.com>
- **Primary alias:** `theresearchagency.com`
- **Founded:** 2007
- **Employees:** 51+
- **Location:** Britomart, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

TRA is an insight agency operating in Australia and New Zealand, dedicated to using insights to solve problems and enhance people's lives. At TRA, insight goes beyond just one thing - it is shaped by the expertise and passions of our team, as well as our commitment to truly understanding people. With a diverse range of approaches, a deep understanding of human behavior, and a unique set of skills, we take on every challenge. Our goal is to empower organizations to prioritize people in everything they do. We specialize in brand tracking and strategy, creative development and monitoring, behavior change, cultural foresight, data and insights, innovation, and customer experience. These services are just the beginning of what we can offer. With our team of researchers, data scientists, cultural strategists, marketers, and creatives, we bring a curious mindset and a passion for problem-solving to every project we undertake. Join us and discover how we can use insights to empower your organization.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/the-research-agency)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idJ4GNnRW-/w/820/h/171/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787862818262)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJ4GNnRW-/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787862818391)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Hairy Heath | #642612 | dark |
| White | #ffffff | light |
| Burning Sand | #df947a | accent |

## Fonts

- Ppneuemontreal Bold — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJ4GNnRW-/w/2256/h/382/idG8QBoHYI.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787862818614)

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_Source: <https://brandfetch.com/theresearchagency.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._