# The Roots Routes

- **Website:** <https://therootsroutes.com>
- **Primary alias:** `therootsroutes.com`
- **Employees:** 2+
- **Location:** Bangkok, Bangkok, Thailand
- **Company kind:** PRIVATELY HELD

## Description

The Roots Routes is a brand that focuses on elevating local and indigenous communities in Asia by promoting their cultural heritage and facilitating their access to resources and opportunities. They aim to combat the exploitation of these communities by creating a bridge between travelers and the cultural tourism industry. Through their web app platform, they provide tailored routes based on individual cultural interests, turning travelers into explorers. This platform also helps local and indigenous communities tap into markets for their creative industries, empowering them economically. Explorers can learn about tangible and intangible cultural heritage directly from the communities through the storytelling dimension of the platform. Even during the pandemic, the platform offers curated digital content for virtual exploration. The Roots Routes has received recognition for their innovative solutions, winning awards in sustainable tourism and cultural heritage competitions. Their next step is to develop a prototype and engage with communities to collaboratively develop itineraries that effectively communicate their cultural heritage to explorers.

## Industries

- ✈️ Transportation and Excursions _(under Travel and Tourism)_
- ✈️ Travel and Tourism

## Links

- [linkedin](https://linkedin.com/company/the-roots-routes)
- [instagram](https://instagram.com/therootsroutes)
- [facebook](https://facebook.com/therootsroutes)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcH61wW1l/w/638/h/637/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773143866922)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idcH61wW1l/w/828/h/284/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1785667233295)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Corn | #edbe00 | accent |
| Rope | #995f20 | dark |
| Chenin | #e6db74 | light |

## Fonts

- Raleway — asset _(google)_
- var(--meta-font-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcH61wW1l/w/1423/h/638/idKQBBKCaO.jpeg?c=1bxid64Mup7aczewSAYMX&t=1764475273820)

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_Source: <https://brandfetch.com/therootsroutes.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._