# The SF Experience

- **Website:** <https://thesfexperience.co.uk>
- **Primary alias:** `thesfexperience.co.uk`

## Description

The S.F. Experience is a UK-based provider of military-inspired endurance challenges and training courses, founded in August 2013. Its events are designed and hosted by former UK Special Forces personnel, including SAS and former SBS operators, and offer civilians a practical, demanding introduction to elements of Special Forces selection. Many take place in the Brecon Beacons, where participants can follow routes adapted from selection tests.

The event programme includes the official SAS Fan Dance and its six variants, the SF10 Race, Point to Point, SAS Endurance, and multi-day Loadstone challenges. Other courses focus on tactical field skills, survival, escape and evasion, and close-quarters battle. Options range from beginner-friendly guided events to advanced challenges involving self-navigation, heavy loads, and strict conditions. The company also provides bespoke corporate and team-building packages focused on leadership and cohesion, with activities for groups of different sizes. Through its subsidiary, The Training Wing, the wider group offers more than 50 events and courses across nine countries. The S.F.

## Industries

- 🏈 Sports
- 🏈 Extreme Sports _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [facebook](https://facebook.com/thesfexperience)
- [instagram](https://instagram.com/thesfexperience)
- [twitter](https://twitter.com/TSFEevents)
- [youtube](https://youtube.com/channel/UCPb-_pe89Wsc4QrVQOvVO8Q)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idEap1AqZc/w/192/h/192/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792874694151)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idEap1AqZc/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792874694231)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| International Orange | #ff5500 | accent |
| Black | #050505 | dark |
| Silver Chalice | #adadad | light |

## Fonts

- Bebas Neue — asset _(google)_
- Rajdhani — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idEap1AqZc/w/1500/h/500/idxNysBpU0.jpeg?c=1bxid64Mup7aczewSAYMX&t=1756302082282)

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_Source: <https://brandfetch.com/thesfexperience.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._