# The Sober 90

- **Website:** <https://thesober90.com>
- **Primary alias:** `thesober90.com`

## Description

The Sober 90 is a coaching program offering a 90-day alcohol-free challenge for driven men who want to regain clarity, energy, and control without identifying as alcoholic or entering a traditional recovery program. Founded by a former regular drinker, the brand draws on its creator’s personal experience and presents sobriety as a starting point for improving work, health, relationships, and everyday performance. Its approach is private and practical, emphasizing accountability, a structured plan, and peer support rather than lectures, labels, or 12-step meetings.

The program includes a one-on-one kickoff call to map personal triggers and goals, up to 30 accountability check-ins, direct coaching throughout the 90 days, and group calls with a private community of men pursuing the same challenge. Participants also receive access to more than 100 video modules covering topics such as managing urges, planning for weekends, and rebuilding a social life without alcohol. The video library remains available for 12 months.

## Industries

- ⛑ Health
- ⛑ Addictions _(under Health)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idXeRlV7Vc/w/1000/h/1250/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792670977215)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Scorpion | #5a5a5a | accent |
| Woodsmoke | #0b0b0c | dark |
| Cararra | #edece8 | light |

## Fonts

- -apple-system — asset _(system)_

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_Source: <https://brandfetch.com/thesober90.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._