# Stuart Bait and Tackle

- **Website:** <https://thesullymermaid.com>
- **Primary alias:** `thesullymermaid.com`

## Description

Stuart Bait and Tackle, home of The Sully Mermaid, offers locally handcrafted custom saltwater fishing tackle alongside locally themed apparel and merchandise. Its products include fishing lures, flies, and rigs, providing anglers with custom-made options for saltwater fishing. The brand also serves customers through the Stuart Bait and Tackle online store, where its tackle and lifestyle products are presented. Beyond retail, the site features a range of related offerings and initiatives, including fishing charters, The Sully blog, Biodiversity Adventures, community volunteerism, and Dyall Digital Studio. Together, these reflect a brand with interests spanning fishing, coastal-inspired merchandise, and community and biodiversity activities. Stuart Bait and Tackle emphasizes local craftsmanship and saltwater themes in both its fishing gear and lifestyle items. The Sully Mermaid is closely associated with the brand and is featured throughout its website. Customers can contact the business by phone at 772-349-3407. The website also provides privacy and terms information and invites visitors to connect with the brand.

## Industries

- 🏈 Sports
- 🏈 Fishing _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [facebook](https://facebook.com/Thesullymermaid)
- [twitter](https://twitter.com/Thesullymermaid)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idP_kTgs5N/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793593919144)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Havelock Blue | #559bda | accent |
| Blue Diamond | #3b0373 | dark |
| White | #ffffff | light |

## Fonts

- sans-serif — asset _(custom)_
- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idP_kTgs5N/w/1500/h/500/idyTP1HsBV.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793593918914)

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_Source: <https://brandfetch.com/thesullymermaid.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._