The Entertainer is a UK-based toy retailer, specializing in a wide range of toys, games, and entertainment products for children. Founded in 1981 by husband and wife team Gary and Catherine Grant, the company has grown to become one of the largest toy retailers in the United Kingdom. The Entertainer's headquarters is located in Amersham, Buckinghamshire, England.

The company operates over 170 stores across the UK, with flagship stores in London's Oxford Street and Birmingham's Bullring shopping center. Additionally, the company has an online presence through its website, offering customers the convenience of shopping from home. The Entertainer offers a diverse range of products, including action figures, dolls, board games, puzzles, outdoor toys, and technology-based toys.

The company focuses on providing a wide selection of high-quality, affordable toys that cater to children of all ages and interests. It prides itself on its commitment to exceptional customer service and aims to create a fun and engaging in-store experience for shoppers. While The Entertainer primarily operates in the UK, it has expanded its presence globally through various partnerships and subsidiaries.

The company has collaborated with leading toy brands to open stores in the Middle East, including Saudi Arabia, Qatar, and the United Arab Emirates. These joint ventures have allowed The Entertainer to tap into new markets and reach a broader customer base. In terms of market position, The Entertainer is a major player in the UK toy retail sector.

Its strong brand reputation, coupled with its extensive product range and competitive pricing, has helped the company maintain a significant market share. The company faces competition from other toy retailers, such as Smyths Toys and Hamleys. In recent years, The Entertainer has experienced significant growth and success.

In 2020, amidst the COVID-19 pandemic, the company reported a 28% increase in like-for-like sales for the 14-week period leading up to July. This growth was attributed to a surge in online sales and the demand for toys during lockdowns. The company has also expanded its presence in the UK, opening new stores in various locations.

The Entertainer continues to innovate and adapt to the changing landscape of the toy industry. It regularly introduces new products and collaborates with popular licenses and brands to stay relevant and attract customers. The company remains dedicated to providing a memorable and enjoyable shopping experience for children and their families, both in-store and online.

As of the latest available information, The Entertainer remains a thriving toy retailer, continually expanding its reach and offering customers a diverse range of quality toys and entertainment products