# THE UPSIDE

- **Website:** <https://theupside.com.au>
- **Primary alias:** `theupside.com.au`

## Description

THE UPSIDE is a fashion-forward activewear brand that embodies a lifestyle celebrating fitness and style. Founded by Jodhi Meares, a former model and entrepreneur, in 2014, the brand emerged from a desire to blend high-functionality with chic aesthetics for the modern individual. With a strong presence in Australia and expanding reach into the USA and Europe, THE UPSIDE has quickly become a go-to label for athleisure lovers.

The brand offers a diverse range of products including sports bras, tops, bottoms, dresses, and swimwear, crafted from luxurious materials like their signature fabrics which feature innovative designs such as seamless and ultra-soft options. This attention to quality and detail ensures that each piece is not only stylish but comfortable and functional.

From Bondi to global fashion runways, THE UPSIDE is celebrated for its distinctive prints and fashionable designs that appeal to both men and women, earning a dedicated following and recognition in prestigious publications such as Vogue and Elle. Whether through their activewear or specialized menswear line, THE UPSIDE continues to redefine the standards of luxury performance apparel.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [youtube](https://youtube.com/user/TheUpsideChannel)
- [facebook](https://facebook.com/TheUpsideSport)
- [instagram](https://instagram.com/the_upside)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0moJujyx/w/1543/h/1543/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780439547878)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id0moJujyx/w/820/h/377/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771388976358)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #383838 | dark |
| White | #ffffff | light |
| Raw Sienna | #cf8254 | accent |

## Fonts

- Montserrat — asset _(google)_
- SweetSans — asset _(custom)_

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_Source: <https://brandfetch.com/theupside.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._