The Women's Game is Australia's leading brand for women's sport news, covering a wide range of sports including football, AFL, cricket, cycling, golf, motorsport, and more. With a growing fan base and increasing participation numbers, the brand is dedicated to providing comprehensive coverage and insights into women's sports. The Women's Game recognizes the immense potential of women's football in Australia, as demonstrated by the over 156,000 girls and women who participated in the sport in 2019.

The brand aims to capture the interest and support of millions more potential fans by offering in-depth coverage of the W-League and Matildas, as well as other international women's leagues. The brand has already made significant strides in increasing the visibility of the women's game, with live TV broadcasts and streaming of W-League matches, as well as expanded radio and online coverage. The Women's Game also highlights the achievements of Australian players who have joined top European leagues, showcasing the quality and talent within the national domestic league.

To further tap into this gold mine of fans, community engagement is a vital strategy. The Women's Game encourages more frequent outreach programs to schools, hospitals, and local clubs, as well as increased free-to-air and radio coverage on mainstream channels. By making the best women's leagues, such as the US WNSL and English WSL, accessible on TV, the brand aims to capture the imagination of young boys and girls and inspire them to support and participate in women's football.

While men's football is currently the money-spinner, The Women's Game believes that the women's game has enormous potential for growth. By providing informative and engaging coverage, fostering community engagement, and increasing mainstream media exposure, the brand aims to elevate women's football to the next level in Australia