# The YSSO

- **Website:** <https://theysso.com>
- **Primary alias:** `theysso.com`
- **Employees:** 2+
- **Company kind:** PRIVATELY HELD

## Description

YSSO, pronounced as EE-so, is a London and Athens based jewellery brand that draws inspiration from the concept of a blank canvas. The brand's name is derived from the Greek word for gold, chrysso. YSSO's purpose is to create unique and distinguishable designs that resonate with individuals regardless of age, gender, or culture. Co-founded by the creative mom-and-daughter duo of Stalo and Alexia Karides, YSSO showcases a shared vision of modern jewellery making. Stalo, an archeologist and art historian, brings over 30 years of experience in jewellery making, while Alexia, formerly a corporate lawyer, serves as the Creative Director. Every piece of YSSO jewellery is hand-carved and crafted in a workshop near Athens, resulting in asymmetrical, sculptural, and bold designs. The brand's designs are influenced by their Greek heritage, as well as their experiences living in France and the UK. Taking inspiration from ancient Greek principles of balance and harmony, YSSO's contemporary Greek design ethos tells a story and reflects the country's cultural narrative. Sustainability is a priority for YSSO, with a commitment to using local and recycled materials and employing environmentally conscious production techniques. Nature plays a significant role in YSSO's design aesthetic, with a strong connection to Greece's unique landscapes and natural beauty. Incorporating elements from the sea, mountains, and Greek flora, the brand integrates organic forms, materials, and motifs into their designs. Join the YSSO community by subscribing to their newsletter, where you'll receive curated emails offering insider access to all things YSSO. As a bonus, you'll enjoy a 10% discount on your first purchase.

## Industries

- 🏝 Jewelry and Luxury Products _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [pinterest](https://pinterest.com/@theysso_com)
- [instagram](https://instagram.com/the.ysso)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idEoWfwmb2/w/320/h/138/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779861350469)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #333333 | dark |
| Caper | #d2edb4 | light |
| Mule Fawn | #8b5730 | accent |

## Fonts

- var(--font-heading) — asset _(custom)_
- var(--font-body) — asset _(custom)_

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_Source: <https://brandfetch.com/theysso.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._