# THINK! Road Safety

- **Website:** <https://think.gov.uk>
- **Primary alias:** `think.gov.uk`

## Description

THINK! is a prominent road safety campaign initiated by the Department for Transport, dedicated to promoting safer driving practices since 2000. With a focus on various aspects of road safety, THINK! engages the public through a range of impactful campaigns, including addressing issues such as drug driving, alcohol consumption, and the importance of seat belts. Their Don't Put Drugs in the Driving Seat initiative educates young drivers on the grave risks associated with drug use, while the Drink a Little, Risk a Lot campaign highlights the broader consequences of drink driving on personal freedom and relationships. Additionally, THINK! emphasizes the significance of seat belt usage, encouraging every road user to buckle up. To support safe cycling, they provide essential resources for both cyclists and drivers, fostering responsible road-sharing practices. THINK! also offers educational materials aimed at helping children develop lifelong safe road habits. By leveraging these initiatives, THINK! continues to strive for a safer driving environment for everyone.

## Industries

- 📊 Business and Consumer Services
- 🧪 Science and Education
- ⚖️ Law and Government
- 🏭 Heavy Industry and Engineering
- 📊 Shipping and Logistics _(under Business and Consumer Services)_

## Links

- [twitter](https://twitter.com/THINKgovuk)
- [youtube](https://youtube.com/user/thinkuk)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idj3tp1j3v/w/250/h/85/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1784790839631)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idj3tp1j3v/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784790839925)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Turbo | #ffea02 | accent |
| Outer Space | #343a40 | dark |
| Malibu | #8ed1fc | light |

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idj3tp1j3v/w/1500/h/500/idWnZdyLPj.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784790839517)

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_Source: <https://brandfetch.com/think.gov.uk>_
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