# Breast Cancer Action

- **Website:** <https://thinkbeforeyoupink.org>
- **Primary alias:** `thinkbeforeyoupink.org`

## Description

Breast Cancer Action's Think Before You Pink® campaign, launched in 2002, challenges the transparency of companies involved in breast cancer fundraising. The movement urges consumers to question pink ribbon promotions. In 2023, the campaign expands with Think Before You Pink Goes Rogue, focusing on environmental issues, fossil fuel divestment, and breast cancer politics. Breast Cancer Action defines 'Going Rogue' as unconventional, rebellious behavior to achieve health justice. With two decades of activism, the campaign has fought against pinkwashing, coined the term, and highlighted its harmful effects. The organization has been showcased on major media outlets like The Colbert Report and The Daily Show. By promoting awareness and accountability, Breast Cancer Action distinguishes itself as a leader in raising critical questions and challenging societal norms to combat breast cancer effectively.

## Industries

- ⛑ Health
- 🎗 Community and Society
- 🎗 Philanthropy _(under Community and Society)_
- ⛑ Womens Health _(under Health)_

## Links

- [twitter](https://twitter.com/bcaction)
- [facebook](https://facebook.com/BCAction)
- [instagram](https://instagram.com/bcaction)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHNgXg8rk/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1719807363522)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Guardsman Red | #cc0000 | accent |
| Thunder | #231f20 | dark |
| White | #ffffff | light |

## Fonts

- WorkSans-SemiBold — asset _(custom)_
- Barlow-Medium — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHNgXg8rk/w/1500/h/500/idnoZMkfBm.jpeg?c=1bxid64Mup7aczewSAYMX&t=1719807363056)

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_Source: <https://brandfetch.com/thinkbeforeyoupink.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._