ThinkUp is a brand based in Sunnyvale, CA that offers a unique tool to help individuals achieve a happier and more positive life. Founded by Irit Wald, a seasoned entrepreneur and technologist with over 15 years of meditating experience, ThinkUp aims to empower people through the power of self-talk and thoughts. Wald's personal journey led her to develop a tool that enables individuals, including her own children, to stay positive and focused on the positive aspects of life.

With a mission to spread love and self-acceptance, ThinkUp strives to help as many people as possible lead a more fulfilling and joyful life. Alongside Wald, co-founders Jenny Shalev and Roy Dahasn contribute their talents to the brand. Shalev, the Chief Technology Officer, shares her gratitude for designing and building ThinkUp.

Meanwhile, Dahasn, a renowned singer-songwriter, composer, and producer, infuses his beautiful music into the brand's offerings. Through affirmations, ThinkUp strives to remind individuals to stay on track and maintain a positive mindset. With features like reminders, education, and a blog, ThinkUp provides a comprehensive platform to support personal growth and well-being.

Partnering with other like-minded entities, ThinkUp aims to create a positive ripple effect in the world