# Alice

- **Website:** <https://thisisalice.com>
- **Primary alias:** `thisisalice.com`
- **Verified:** yes
- **Founded:** 2014
- **Employees:** 11+
- **Location:** New York, United States
- **Company kind:** PRIVATELY HELD

## Description

Alice is a brand that is passionate about automating employee pre-tax benefits, helping people keep more of what they earn. With headquarters in New York City, Alice is supported by world-class investors and prides itself on the diversity of its team members. The team is composed of individuals with various backgrounds and experiences, including experts from renowned companies such as Adobe, CBS, Handshake, and Lending Tree. In addition to working with academics, regulators, non-profits, and companies, Alice has collaborated to improve access to financial services for working Americans. Led by Avi Karnani as CEO & Founder, Jack Adelson as Chief Compliance Officer, and Sumit Ahluwalia as VP of Engineering, the leadership team brings a wealth of industry knowledge. Alice offers its services to employers, employees, brokers, and partners, revolutionizing the pre-tax benefits landscape with their innovative approach. With a focus on helping people increase their take-home pay, Alice is changing the way individuals and businesses manage their finances.

## Industries

- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/aliceforyourpaycheck)
- [linkedin](https://linkedin.com/company/thisisalice)
- [twitter](https://twitter.com/thisisalice)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5T-yesI6/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1686232437383)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5T-yesI6/w/515/h/119/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1668080496784)
- logo — PNG — [download](https://cdn.brandfetch.io/id5T-yesI6/w/515/h/119/idaERKEZED.png?c=1bxid64Mup7aczewSAYMX&t=1653060686379)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5T-yesI6/w/515/h/119/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1668080498091)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Ocean Green | #3DB578 | accent |
| White | #FFFFFF | light |
| Cape Cod | #2D3330 | dark |

## Fonts

- work sans — asset _(google)_
- work sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5T-yesI6/w/1500/h/500/iduxYPefBd.jpeg?c=1bxid64Mup7aczewSAYMX&t=1653060687951)

---

_Source: <https://brandfetch.com/thisisalice.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._