Bliss is a brand that specializes in website redesign and development, particularly for non-profit organizations like The New Humanitarian. The New Humanitarian is a leading provider of humanitarian news and analysis, and they approached Bliss with the goal of multiplying their readership by 10. The existing website was outdated, slow, and not optimized for mobile devices.

Bliss took on the challenge and assessed the goals and requirements of The New Humanitarian, including creating a fully responsive user experience, working in multiple languages, and retaining existing content and search traffic. They then redesigned the website's information architecture to simplify and improve the user experience. Bliss also worked closely with The New Humanitarian to design a visually appealing website with a clear content hierarchy.

They recommended using the Drupal platform for its robustness and ability to handle high traffic levels. After a complex content migration process, Bliss ensured that the new website was stable, fast, and highly usable. The final result was a fully responsive website that improved organization, navigation, and search, allowing The New Humanitarian to reach a wider global audience.

After only a month, page views and unique visitors increased by 50%, and visitor times on the site increased by 25%. The website provided The New Humanitarian with a strong platform to continue growing and achieving their goal of multiplying readership by 10, with ongoing support and monitoring from Bliss