This is Not a Sushi Bar is a unique brand that embodies sustainability, inclusivity, the importance of time, attention to detail, and freedom. Our values form the foundation of our story. Established in 2007, we were the first sushi chain to introduce home delivery of high-quality Japanese cuisine to Milan.

Since then, our growth has been unstoppable, with multiple outlets across the city. Our mission is to make a positive impact within the community by offering premium food at affordable prices, while also supporting and promoting our core values. Join our family and embrace the present moment, savoring each and every instant.

Be who you want to be and choose to be here and now. Follow us on Instagram to become part of the This is Not community. Discover more about us at thisisnotasushibar.

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