THE GREAT. With their extensive experience as stylists and designers, they have created a collection that embodies classic Americana with a cool-girl edge. The brand is known for its tightly edited styles that evoke a sense of California cool.

Inspired by supportive female friendships and a spirit of creative fearlessness, Emily and Meritt have crafted a collection that exudes authenticity, kindness, and optimism. THE GREAT. Their pieces are designed with comfort and softness in mind, making them both stylish and wearable.

The brand also offers a selection of shoes, sleepwear, and knits. In addition to their clothing line, Emily and Meritt have collaborated with other brands and created capsule collections, including collaborations with Kate Spade New York and The Honest Company. With their newest retail locations in West Hollywood and Venice Beach, THE GREAT