# This Way !

- **Website:** <https://thiswayeditions.com>
- **Primary alias:** `thiswayeditions.com`

## Description

This Way is a tabletop game publisher focused on original games with distinctive mechanics and striking table presence. Its titles include I C E, a game built around a multi-level tile board, and FOUNDERS, which features hidden alliances and tile-building in the I C E universe. The second edition of I C E drew more than 9,100 backers and over $1.5 million in funding on Gamefound, while the original edition was successfully crowdfunded in 2021. FOUNDERS also raised support through crowdfunding in 2023.

This Way is developing ARCTICA, its third all-original game, featuring gear-spinning player boards. The campaign is scheduled to launch on October 6, 2026, with a pre-launch following campaign and a free gift offered to people who pledge. I C E Unlimited and FOUNDERS are available for preorder through the brand’s shop. The website also shares game news, development insights, campaign updates, and information about convention appearances through its news section and newsletter. Across its catalogue, This Way emphasizes inventive gameplay and visually engaging components for tabletop players.

## Industries

- 🎮 Games
- 🎮 Board and Card Games _(under Games)_

## Links

- [twitter](https://twitter.com/ThisWayICE)
- [facebook](https://facebook.com/ThisWayICE)
- [youtube](https://youtube.com/channel/UCz1y3RydiioEo009iwg-Bqg)
- [instagram](https://instagram.com/thiswayice)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idDSsQJm36/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791541430935)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idDSsQJm36/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791541431068)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pine Green | #006f75 | accent |
| Black | #000000 | dark |
| Flesh | #fecda5 | light |

## Fonts

- Josefin Sans — asset _(google)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idDSsQJm36/w/1500/h/500/id0Fl99BdU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791541431293)

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_Source: <https://brandfetch.com/thiswayeditions.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._